Tomorrow, 14 November 2014, Tartu University Hospital Children’s Foundation celebrates its birthday with a selfie campaign during which people are asked to take photos with teddy-bears in order to help collect funds for care homes. For each posted teddy-bear selfie, Nordic Hypo –Children’s Foundation partner – is to donate 1 euro in support of the Foundation’s main campaign for 2014 – care homes for children with severe or profound disabilities.


Pictures can be taken with any kind of teddy-bear: against a backdrop of the campaign poster, with a home teddy or with the Foundation’s bear mascot that you’ve met on the street. The pictures must be uploaded to the respective album of the Foundation’s Facebook page by 14 November 2014.


“The work of the Children’s Foundation with care homes and support services for children with severe and profound disabilities is not only of great importance for the children, but also of much help to parents whose daily care for such children is not sufficiently acknowledged by society. The help of the Children’s Foundation for families that find themselves in hard situations, which can help by “filling in the gaps” – is absolutely necessary and our company has decided to assist the Foundation as far as possible,” comments Sten Tikk, chairman of the management board at Nordic Hypo, on the cooperation.


Sandra Liiv, the managing director of the Children’s Foundation, confirms that the Foundation has to deal with some very serious matters on a daily basis, and it is good to be able to make the work a little more enjoyable, while at the same time offering people an easy and exciting way to help.


“We invite everyone to take pictures with teddy-bears, since this toy is a symbol of the supporting friend we can always turn to with our problems. We all have great childhood memories associated with some teddy-bear that was able to make us forget all our troubles and brought a smile to our face. The mascot of the Foundation is a big a soft teddy Mõmmik, who together with his supporter friends helps children as much as he can. Besides being a simple way of making a donation, taking a picture with a teddy-bear is a symbolic declaration of support to everyone in need. We sincerely hope that people will be enthusiastic about helping our cause,” Sandra Liiv invites everyone to make a gift to the Foundation and join the campaign.


You can learn more about the Children’s Foundation care homes project for children with severe and profound disabilities on the Foundation’s website or in the donation environment “Ma armastan aidata”.


Tartu University Hospital Children’s Foundation is one of the oldest and largest national charity organizations. Since 2000, with the help of donators, it has been able to support the purchase of equipment for various hospitals and assist hundreds of children in need of special treatment and care and their families with more than 1.5 million euros.


Nordic Hypo is an Estonian company that offers loans against the security of real estate. It shares the reliability and transparency of banks with the flexibility and personal approach of smaller businesses.